7 Must-have Resources for Creating Killer Headlines
Learning how to create killer headlines is the most important part of copywriting. It answers “What’s in it for me?” and invites the reader to read on. The headline can draw people in or push them...
View Article3 Simple Rules to Headline Writing Success Copywriters Don’t Want You to Know
Headlines are the first thing the readers notice—they are the “face” of your copy that either grabs attention, or doesn’t. How attractive your headline is often determines whether the prospect will...
View ArticleHeadline Writing: 3 Core Factors That Trigger Curiosity Every Professional...
As a professional speaker and copywriter, you know that readers pay a lot of attention to the headlines. David Ogilvy found that 80% of an article depends on its headlines. But do you know why readers...
View Article5 Criteria for Writing Powerful Headlines: Introducing Our “Headline Scorecard”
Marketing is all about building relationships. And when it comes to online marketing, your headline is the first point of connection between you and your prospective customers. Therefore, the headline...
View ArticleWriting An Effective Headline & Sales Pitch
Your headline is the first (and often the last) chance for you to grab the attention of your prospects. So, you either hit—or miss. The only purpose of the headline is to entice the reader to stay on...
View ArticleMASSIVE EXPLOSIONS! …Or 5 Ways to Grab Attention in Your Copy
Undoubtedly, if you want your potential audience to read your copy, you need to attract their attention to it. How to do that? Usually with a headline that stands out from the hundreds of marketing...
View ArticleThe Secret to Sensationalizing Your Headlines Like Matt Drudge
Often the quickest way to master a skill is to learn directly from the ones who are already masters. And when it comes to creating compelling headlines, one of the best “gurus” you could ever follow is...
View ArticleWhat Keeps Your Customer Up at Night?
As humans, your customers struggle with various fears. These personal, immediate fears can be used as powerful hooks in copywriting—for instance, when you write your headlines, you could address some...
View ArticleCopywriting 101: How To Nail A Killer Headline
As a professional speaker and a copywriter, you know that headlines are one of the most essential elements of your copy. Even if your copy body is perfectly crafted, presenting the best product at the...
View ArticleWhy Your Title Shouldn’t Summarize What You’re About to Say
The purpose of a title is not to reveal what the sales copy is about, but to tease your prospects to read on. To evoke curiosity, your headline should be mysterious and tempting at the same time. This...
View ArticleWhy You Should Ditch Headline Formulas and Focus on This Instead
Of all those who read headlines, only 20% are likely to continue reading. To boost your percentage, you need to write killer headlines. While headline formulas and swipe files are a great tool you...
View ArticleHow to Use Savvy Subheads in Your Sales Copy
Have you ever had the feeling you were missing the idea while reading a piece of text? This may be happening to your readers too. They might be getting lost in your sales copy—unless you guide them all...
View ArticleUse These 6 Copywriting Techniques to Create Attention-Capturing Headlines
Effective copywriting is very important, especially in the highly competitive digital world. To capture the attention of your readers, you should address their needs, ignite their imagination, and...
View ArticleCopywriting Tips – The “Catch All” Headline Question You Ought to Be Asking
The good headline is the one that immediately catches the eye of the reader and arouses his curiosity. The headline should make the prospect stop long enough to say: “Sure, tell me more.” But in order...
View ArticleWhich Promises Work Best?
One of the most powerful ways to write a great headline is to make a promise. This has been proven by some of the copywriting legends like Drayton Bird and David Ogilvy. But to be truly effective, your...
View ArticleHeadline Formulas and the Science of CRO Copywriting
Many think of copywriting as an art, but according to the author of the following article, it is pure science, and as such, it has its principles and formulas. If you ignore them, you are risking your...
View ArticleLooking for Clients? I’ve Got Something to Tell You!
Your headline makes the first, and often the only, impression on the reader. So if it’s not attractive and compelling, you are losing readers and prospects, no matter how great the rest of your copy...
View ArticleForget about Titles When Writing Copy
When you write a book, you probably also come up with a title that summarizes the main idea of the book. Titles help readers figure out whether the information is of interest to them. It’s a little...
View ArticleDump Your Thesaurus
Mental imagery is a powerful copywriting technique. It helps your readers “feel” your message, and therefore be more open to it. One of the best ways to draw the attention of your readers to your copy...
View ArticleHow to Write Powerful Headlines and Copy with These Copywriting Techniques
Speakers, you know that your headline is the most important part of your copy. The best copywriters spend 90% of their time on crafting the headline. Great headlines don’t just hook the readers and get...
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